Hi my names Isabella Britt and welcome to my blog! I am 18 years old and I’m from a
small country town called Gundagai, which is situated halfway between Sydney and Melbourne. I am studying a Bachelor of Communication and Media Studies (Bachelor of TV shows and Memes) at UOW and majoring in Global Media and Communications. I am currently
enrolled in BCM110 and BCM112 which both require me to be blogging so here it goes!

Featured post

Two Faced

Now deep into the digital age, man-kind has developed another personality, their online persona. How you portray yourself in the real world can greatly affect your on-screen character and vice-versa.

In the wise and great words of Future, “Mask off”. The place where I can take my social media ‘mask’ off is ironically Instagram. Being apart of the first generation involved with social media from a young age, I made the materialistic mistakes of striving for followers and likes. Now 5 years on my account is plagued with 1,500 followers, many of whom I have no idea who they are, by starting my ‘personal’ account I found a better way to portray myself without losing social media currency. I currently have three different accounts all for different purposes:

#1 – Public profile – Created 2013, only accessible through follow request, neat + tidy presentation, publicly appropriate and acceptableScreen Shot 2017-05-18 at 5.01.28 pm

#2 University project (Follow it pls) – Created 2017, public, memes, anyoneScreen Shot 2017-05-18 at 5.01.16 pm

#3 Private account – Created 2017, Only accessible through follow request, personal + random photos (spam), close friends onlyScreen Shot 2017-05-18 at 5.01.41 pm


Fruit vs Robot

In my opinion fruit definitely wins.

I know you are wondering what I’m talking about and how the hell would fruit beat a robot in a battle but it comes down to one question, open or closed?

The now ancient and tiring argument of Apple vs Android never dies. Both operating systems are very different with iOS software adopting more closed features where as Android is a very open platform for ongoing development.The wide and forever increasing range of Android mobile devices using the uniform software definitely creates competition in the sales market, the also easier access for app developers to create and publish their ideas in comparison to the iOS software. Even though android is making these fast technological advances I still prefer the iPhone (before you start word bashing me yes I have also had an Android phone).


READ: iPhone vs Android

My preference comes down to the security of my private information which is stored on my mobile and I feel safe with it being held in closed software.


Remember that Time the World Froze over?

In November 2013, Disney Studio’s released the computer animated film, ‘Frozen’. The storyline was set in the peaceful kingdom of Arendelle, following the lives of the two sister-princesses, Elsa and Anna. The plot thickens when Elsa’s superpowers (it’s not a real movie without superpowers) cause the calm kingdom to be turned into a harsh winter, hurting her sister in the process.

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Anything Disney releases is of course guaranteed to be a hit but this movie blew consumers out of the water (or should I say snow?). It evolved into a perfect example of ‘Transmedia‘. The picture raked in $1.276 billion at the box office but its earnings and story did not end there.


Multiple platforms became infected with Frozen mania. Soon there was books, clothing and video gaming all being distributed throughout the world. All ultimately contributing to the already established narrative, highlighting its globalisation.


Can you think of an example of ‘Transmedia’ which you have been involved in?


Sources: Britt, I. 2017, Online Gaming, Poki, Viewed 3 May 2017, <;

Britt, I. 2017, Online Shopping, ToysRus, viewed 3 May 2017, <;

Prince, SJ. 2014, ‘Frozen’: All the Memes and GIFs You Need to See, Heavy, Viewed 3 May 2017, <;

Sharing is Caring

Right? Wrong…

In the world we live in today, distributing content falls under strict laws which we know as ‘copyright’. This prohibits individuals from copying, modifying, or selling any creations such as literature, gaming programs, movies, computer software and architecture.

Applications have been named ‘The Future of Copyright Infringement‘. The loose guidelines and easy path ways for the construction of apps has led to a major loop hole, violating the laws of copyright.


Another major loophole which is causing copyright to be breached everyday is the fast paced, daily expansion of the internet. Just to show how easy it is to used legally protected material I used one of my favourite movies as an example.

Music is also included in the long lists of shielded, innovative ideas with many artists becoming wary of copyright. Kanye West is one of those artists striving to protect his work, particularly from being illegally downloaded. Mr West has targeted video sharing site ‘Youtube’, causing not only videos of his music and fashion ventures to be taken down but also the user accounts of individuals who distribute his creations.              READ: Kanye West Is Shutting Down YouTube Accounts for Featuring His Live Performances

Kanye death stare – Lockerdome

1 Copyright breach = 1000 years of Kanye stares

Image source:15 Kanye West Death Stares You Would Want Directed At You, image, Lockerdome, viewed 26 April, <;

Remix Culture

Music genres have been expanding for hundreds of years, each bringing a new vibe and wave of artists for man-kind to listen to. This new generation has also created an obsession with re-mixing different audio materials that would have never been previously considered together.

New vs Old: 1987’s smash hit ‘Heaven is a place on earth” by Belinda Carlisle re-mixed by popular Australian Dj’s Teddy Cream.



Everyday Audio: On arrival of their pizza, remix kings Mashd N Kutcher requested a collab with their delivery man, of course he accepted the invitation and this was produced…


As programs and audio components become more accessible to every day individuals content continue’s to grow creating some beautiful examples of convergence.

Masterpiece: The talkative audio is from a clip containing Aussie legend Steve Irwin finding a goanna mixed with Ben Nicky’s Hectic (extended mix), enjoy.


Will The Legacy Live On?

Traditional media outlets have become a ticking time-bomb. The once dominating medium of distributed information, the newspaper is on its way to becoming a museum artefact for the next generation to view.

The fascination of free speech has now pushed consumers into online forums, forcing many long standing news corporations to now produce and publish their content on the world-wide web.

What is legacy media?

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Legacy media defined
Time to trash Rupert?


Billionaire business mogul and the creator of the Microsoft empire, Bill Gates, has weighed in on the new fast pace distribution of information only confirms legacy media’s lengthy reign is coming to a slow death. Is it time for Rupert to say goodbye?


Why is new media a threat?

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New media defined

Newspapers are greatly symbolic on representing legacy media. But what medium has defined the new media?

MEMESThe growing power and control memes are presenting in new media was evidently shown in the 2017 American Presidential election.



Reaction Time

In 1962 Jurgen Habermas wrote The Structural Transformation of the Public Sphere. Habermas was a student at the Frankfurt School of Social Research in Germany. He was the first individual in history to open the scientific ideology behind social interaction and conversation.

The public sphere was identified as a metaphorical meeting point where individuals would congregate to voice public opinion and debate trending topics and issues within society. Coffee houses were the first physical meeting points labelled as public spheres. As participation grew, new locations for public discussion were identified such as newspapers and social media but would you believe me if I said reality TV has now also embedded its conversational purpose into society?Gogglebox_S2_Logo_500x281

‘Goggle Box’ is an Australian reality TV show which records the reactions of eleven families towards allocated television programs, in their homes each week. This week the nation witnessed a form of sexual abuse not once but twice on their television screens. Another Australian reality TV show ‘My Kitchen Rules‘ was one of the allocated programs listed for the participants viewing this week where a major incident occurred between two contestants. MKR husband and wife duo Amy and Tyson were the hosts for the night. Court brought out other MKR contender Josh’s meal saying “Here you are seafood king, I hope you enjoy” as the Goggle Box families watched on Josh’s reply struck a nerve with “Thanks slut” being the interpreted answer. WATCH: Here’s how MKR’s Josh “thanks slut” moment went down with our Goggleboxers…


This verbal sexual abuse was broadcasted into two public spheres for debate both with very different tones of reaction. Goggle Box participants were rightly outraged and triggered by the comments made by rival channel Seven’s cooking contestant. Each family expressed their disgust at the treatment of the female contestant. The My Kitchen Rules contenders had a much different reaction which consisted of silence and exchanging subtle stares ultimately pushing the sexual abuse debate into the lounge room of viewers.

Social media platform Facebook also ignited a debate over the MKR video with Goggle Box publishing to the footage to their public page. Users were soon quick to attack Josh’s choice of words voicing their personal opinions in the comments section. This level of public exposure ultimately creates another public sphere in the form of online discussion.

Can we allow this treatment of individuals on national television go un-noticed?

READ: My Kitchen Rules 2017: Josh slams MKR producers over televised ‘slut’ slur but Karen says it’s all Josh

Truth or Lie?

The media industry has now transferred from ‘monologic’ communication to ‘dialogic’ through the increasing use of online, creating decentralised networks. READ: Monologic vs Dialogic Media. As communication between individuals and media outlets has become so open and public collective intelligence is importantly relied on to analyse sources and their reliability.

The most infamous “Fake News” analist of recent times is of course the now president of The United States of America, Donald trump.


This week the phrase “Fake News” became a national headline with celebrity chef and My Kitchen Rules reality tv show host Pete Evans, launching an attack on the Australian media. Ironically Evans was being interviewed on Channel Seven, the exact same channel which he is employed by when his stern comments were made. Pete’s argument was directed at the media and their “Out of touch” reports regarding his health and lifestyle promotions. READ: MKR’s Pete Evans responds to critics, attacks media on Sunday Night

Ultimately escaping gullibility is inevitable.

Billionaire vs Billionaire

Have you ever read multiple headlining articles from major media outlets on the same topic and thought they all sound identical? Well the reality is they are more than likely to be owned by the same media magnate, with the Australian media industry being owned and operated by ten key individuals.

Screen Shot 2017-03-28 at 12.10.50 pm

Newspapers have increasingly become the front runner in the concerning concentrated media issue ahead of television and radio with The 2016 Digital News Report conducted by the University of Oxford stating:

Australia has a high concentration of traditional media ownership dominated by News Corporation and Fairfax Media who together own the majority of national and capital city newspapers.”

The Turnbull government proposed groundbreaking law reform changes in early 2016 to the Broadcasting Services Act 1992 with the goal supposedly being to allow the Australian media to compete against international news outlets. The current legislation prohibits commercial television licences holders reaching an audience in excess of 75 per cent of the Australian population and restricts the ownership of more than two of the three regulated forms of media (commercial radio, commercial TV and associated newspapers) in the one commercial radio licence area.

In December 2014 business mogul turned politician Clive Palmer launched a scathing attack on a journalist during his address at the National Press Club. Palmer was triggered during question time when a Courier Mail reporter enquired about an on going trade lawsuit involving Clive and the Chinese Government. He went on to question the intellectual ability of the reporter and also targeted media king Rupert Murdoch. Palmer highlighted the constant repetition within reporters questions from multiple media sources all coincidently owned by Murdoch. Both Clive Palmer and Rupert Murdoch are successful businessmen with billion dollar net worth’s. While Rupert has made his earning through the media industry, Clive has dominated the mining sector. READ/WATCH: Clive Palmer slams journalists in National Press Club address after meeting with Jacqui Lambie

This very high profile dispute and public attack stressed the major issues with media concentration in Australia. Great content restrictions are imposed due to the lack of distribution regarding publishing ownership within our country. With these concentrated articles comes concentrated opinions which leads us the the questioning of authenticity and reliability of the articles. Are we living in a generation of propagandist ideology?



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